Television is a powerful advertising medium. It relies on both sound and visual effects. These effects can be used in combination to catch the attention of your audience and then reinforce their retention rates by repeating the message using both audio and video.

Two birds with one stone...
Channel Television broadcasts simultaneously to Guernsey and Jersey. This makes it a highly appealing media for those buinesses with a pan-island client base and interisland objectives. Examples include finance and insurance business through to super-market chains.

Mass Appeal

TV has mass appeal. Individuals watch CTV for a variety of reasons: Some watch it to get the latest news and financial information; other individuals watch it for entertainment and enjoy viewing dramas, comedy shows and sports shows. People of all ages and races watch CTV. TV reaches a large variety of individuals with different backgrounds which makes it cost efficient for advertisers to reach a mass audience.

Television Uses Multiple Communication Methods

Radio advertisers can only appeal to one of the senses of their listeners: hearing. Television on the other hand can take advantage of both the senses of hearing and of vision. By appealing to both senses a TV advertiser can use these to reinforce each other. A sale price can be spoken during the TV advertisement and then reinforced with a graphic on the television. Using a high quality graphic can make it easier for the customer to remember the product than just hearing about it on the advertisement.