As a business owner or marketing manager, you will know that to focus your message you need to understand your target audinece. Its views, aspirations and feeling towards your brand, product and/or service.

At OZOUF we utilise the services of two highly sepcialist companies, 4 Star Services, providing in-depth assesment and Island ARK providing qualitative and quantitative reserach.

4 Star Mystery Shopping - Jersey/Guernsey/Isle of Man

Claire Boscq-Scott 4 Star Mystery Shopping is ideal for any businesses that  deals directly with its clients. It can also be used to evaluate the service levels of competitor outlets, allowing you to stay one step ahead at all times.

Mystery shopping is one of the most effective ways for retailers and service companies to monitor their progress and position within their market. Retail stores, hotels, restaurants, theatres, property management companies and automobile dealers are amongst the many organisations that employ mystery shoppers to help evaluate and improve their customer service.

In order for your businesses to be successful and generate year upon year growth, it must maintain high levels of customer satisfaction. Any organization can better serve its customers if it understands their current customer experience and whether its product or service is being sold or represented as intended. Objectively measuring service is essential because studies have found that only five percent of unhappy customers will register a complaint, whilst the other 95 simply stop returning to the business after a negative experience.

Mystery shopping is the key to keep companies informed and can identify improvements or any necessary changes required for a more positive customer experience.

Island ARK

Island ARK is a Jersey-based market research and data services company, providing Channel Island companies and organisations with professional and cost-effective research and business consultancy, marketing planning, fast and accurate data input, direct marketing and database solutions. We are also an MRS company partner.

Julian Barber, managing director of Island ARK, has over 18 years of experience in market research, database management and direct marketing on both the client and agency side.

He is a full member of the Market Research Society, the Chartered Institute of Marketing and the Institute of Direct Marketing. He has a degree in Mathematics, Statistics and Operational Research and a Masters degree in Leisure and Tourism.