For many businesses, Channel 103FM presents a cost effective advertising media. A well-written, motivational radio commercial, coupled with frequent exposure can generate awareness to action.

Radio works well on its own or better still, as part of an integrated campaign that may include, press, digital/social media and in-store activity.

Integrated

OZOUF write and produce scripts that are not only creative, but more importantly carry your brands tone of voice and personality. The productions commonly work within an integrated campaign combining POS, press and/or direct mail.

OZOUF have worked closely with Channel 103FM on making client budgets work harder. It may be a TAP (Total Audience Package) with added drive-time slots or a very selective air-time slot campaign. Either way, radio advertising can help your business generate more traffic, generate more sales and increase your profit.

Radio advertising is powerful because it’s personal. It goes straight into people’s homes, their workplaces and cars. Your audience doesn’t have to make an effort to read it or click on it because it’s right there with them when they’re doing the washing up or driving to work. And radio listeners don’t switch channels when an ad comes on, so you have a more captive audience than TV.

Successful radio advertising requires great creative. The airways are very crowded with marketing messages so it’s important to achieve real stand-out, and there are many ways to do that depending on your product or service and your target audience. A distinctive voice, music or sound effects can all be used to create impact and drive your message home.

Although creativity is important, we’re not in the business of making radio shows - we’re in the business of delivering results, and there are some basic rules you should always follow in radio advertising. Keep it simple - don’t bombard listeners with too much information. Make every second and every word work as hard as possible. But that doesn’t mean squeezing in as much as possible, you need to give your words room to breath. Of course you also need to make sure your message is targeted at the right audience.

If you’re new to radio advertising we’ll walk you through the process, agree a brief, then take care of everything from script writing to production and media buying. If you’ve used radio advertising before then we’ll show you how to make more impact and increase response.